Round Brilliant Diamond
The Round Brilliant is the world's most popular diamond shape and for good reason. Designed with 58 carefully arranged facets, it delivers unmatched brilliance, fire, and sparkle.
Best For:
- Classic and timeless styles
- Maximum sparkle
- Engagement rings and solitaire designs
Why Buyers Love It:
Round diamonds reflect more light than any other shape, making them the benchmark for brilliance.
Oval Diamond
Oval diamonds offer exceptional brilliance while creating the illusion of longer, slimmer fingers. Their elongated shape makes them appear larger than a round diamond of the same carat weight.
Best For:
- Modern elegance
- Larger visual appearance
- Engagement rings
Why Buyers Love It:
An oval diamond combines the sparkle of a round diamond with a unique contemporary look.
Pear Diamond
The Pear shape combines the elegance of a marquise with the brilliance of a round diamond. Its teardrop silhouette creates a distinctive and sophisticated appearance.
Best For:
- Statement jewellery
- Unique engagement rings
- Pendants and earrings
Why Buyers Love It:
The elongated shape creates a graceful look while appearing larger than many traditional cuts.
Emerald Diamond
Known for its sophisticated "hall of mirrors" effect, the Emerald cut features long step facets that emphasize clarity and elegance rather than sparkle.
Best For:
- Minimalist luxury
- Vintage-inspired designs
- High-clarity diamonds
Why Buyers Love It:
Its clean lines and understated brilliance appeal to those who appreciate refined luxury.
Cushion Diamond
A Cushion cut combines a square shape with softly rounded corners. It has been a favourite among diamond lovers for centuries.
Best For:
- Romantic designs
- Vintage-inspired jewellery
- Halo settings
Why Buyers Love It:
It offers a softer appearance while maintaining impressive brilliance.
Princess Diamond
The Princess cut is the most popular square diamond shape. It combines sharp angles with exceptional sparkle.
Best For:
- Contemporary engagement rings
- Geometric designs
- Modern luxury
Why Buyers Love It:
It delivers remarkable brilliance while offering a distinct square appearance.
Marquise Diamond
Originally created for French royalty, the Marquise shape features pointed ends and an elongated silhouette.
Best For:
- Maximizing perceived size
- Statement rings
- Vintage-inspired designs
Why Buyers Love It:
Its shape can make a diamond appear significantly larger than its actual carat weight.
Radiant Diamond
Radiant diamonds combine the elegance of an emerald shape with the brilliance of a round cut.
Best For:
- Buyers seeking both sparkle and structure
- Modern engagement rings
- Larger center stones
Why Buyers Love It:
It offers intense brilliance while maintaining a sophisticated rectangular or square shape.
Asscher Diamond
The Asscher cut is a square step-cut diamond known for its dramatic depth and vintage appeal.
Best For:
- Art Deco enthusiasts
- Vintage-inspired jewellery
- High-clarity diamonds
Why Buyers Love It:
Its mesmerizing geometric facets create a distinctive visual effect unlike any other shape.
Heart Diamond
The Heart shape is the ultimate symbol of love and romance.
Best For:
- Meaningful gifts
- Romantic jewellery
- Anniversary pieces
Why Buyers Love It:
Its unmistakable shape makes it one of the most sentimental diamond choices available.